Lilli Wright is a rising star in NY floral design blooming in Brooklyn. As owner, head floral designer and creative director of Mimosa Floral Design Studio located in Crown Heights, Brooklyn, Lilli creates floral art with an enchanting quality and sophisticated elegance that has won the hearts of modern brides.
Mimosa Floral Design Studio
Walking up to Mimosa Floral Design Studio’s entrance and spying the most inviting of beautiful blush-pink ranunculus and sunshine yellow daffodils just makes my heart skip a beat - it is like finding a spring garden here on the sidewalk of Crown Heights, Brooklyn. I sat with Lilli for our interview in her sunlit floral studio with buckets and buckets of exquisite flowers lining the floor and her design table... a perfect setting to chat about our favorite topic: flowers.
Lilli came to NYC to be an actress and found herself center stage as florist and creative director to hundreds of chic NY brides. Lilli is a natural…she has no formal training. Her floral design adventure began with helping a friend design wedding flowers. With excitement in her voice she shared, "I went down to the flower market for the first time ever, it was awesome, and it was fantastic! I loved going into all the shops and looking at everything."
Lilli’s talent as a floral designer was recognized immediately. She told me that from an acting stand point (facing multiple rejections daily), encountering a industry where people were seeking your services was a whole new thing for her. The blooming floral designer decided to take a break from acting and venture into the wild and wonderful world of floral design. With an internship on her mind she landed a position with Posies on the Upper West Side of Manhattan and stayed with them for two years to learn her trade.
During her time at Posies, Lilli started designing wedding flowers on the weekends, then officially started Mimosa in 2010. Mimosa Floral Design Studio went from 4 weddings that first year to 64 weddings in 2014.
Mimosa Floral Design Studio
TOS: That number of 4 to 64 really impresses me. This is not an easy trade… we designers have to put in enormous amounts of hours with heavy labor. And to hold down a full time job at Posies, then Vase Source…. that's dedication to learning your craft.
LW: When I worked at Vase Source it was to fund Mimosa.
TOS: I thought that was a very smart move. It brought you, a relatively unknown designer, onto the world stage of floral design.
LW: It gave me great exposure and I learned how the market worked. I met amazing designers and got to see what they were ordering and how they were thinking. I was totally immersed in the world of floral design.
TOS: To my thinking you are quite brave and adventurous to dive into a very competitive and fast moving industry like NY floral design.
LW: It’s been interesting. In the beginning I stumbled across Ovando’s web site and was like, 'oh my God'. As I walked around the city, I stopped to look at every lobby and restaurant I saw with flowers and wondered… 'how do they do that?' I spent lots of time looking at work by other floral designers.
TOS: I believe in the universal law… if one puts out positive energy the universe will provide. But also, one must be out there working hard for your dream, which you certainly did.
LW: I was very blessed. I got to freelance with really great designers like Tess Aisling, who is amazing. Tess is very talented, very trained, very kind…totally a mentor. And I learned by lots and lots of mistakes but I kept stretching and developing my style. It is very important to me that my company, Mimosa, captures and reflects the bridal couples’ lifestyle in flowers, be it 'sleek modern' or 'wild Brooklyn.'
TOS: Your work is very beautiful, lush and juicy to behold. I agree that floral designers have a very important duty to convey beauty in our all work for our clients. Your vision of floral beauty is so fresh and bursting forth with radiant colors that it can fit any lifestyle of today. So that leads me to my next question: why Crown Heights, Brooklyn to open your flagship floral studio?
LW: I live 15 minutes from the studio and can walk to work. I have lived here for a long time and I love the neighborhood - it is up and coming. I started designing flowers in my kitchen, and then in a tiny studio in the floral market that I shared with another designer. I wanted lots of studio and storage space close to my home. When I walked in here I knew this was it… plus it has a backyard. The community got very excited when they heard it was going to be a flower shop…it’s become a community thing. We carry local Brooklyn crafts... like the candles that were hand-made exclusively for Mimosa with our signature scent.
TOS: Mimosa is so inviting and the floral art that is being created here is groundbreaking. Please share with us your favorite floral designers that have inspired your work.
LW: Posies for hand tied bouquets. Tess Aisling, for she can run the gamut of floral styling for any given period of time. I have a great love of Saipua and enjoy Ovando. Absolutely Wedding is fun and cool. The head designer for Red Maple Leaf, Kahn, is the quintessential floral designer… he is brilliant.
With Lilli Wright’s eye for beauty and natural floral design talent there is no wonder she is one of New York’s rising stars in our industry today. Her naturally-lux wedding and event flower creations are setting the standard in floral art excellence, and her name is on the list of trend setting floral artists of today.